Company Logo

Special Event - Why They Buy

“Why your prospects buy” is exponentially more important than “how you sell.” Companies spend thousands of hours and millions of dollars annually teaching their people how to sell, instead of investing in answering the only question that ever matters to the bottom line: Why do they buy?

You see, buying motivations differ dramatically depending on a prospect’s personality, yet most salespeople sell based on what would appeal most to their own personality codes without taking into consideration the personalities of their prospects. This leads to misunderstandings and unappealing pitches. It’s no surprise that 66% of customers are consistently turned off by sales presentations. When you decipher your prospect’s personality code and let it guide your sale, you are far more likely to get the YES!

Cheri Tree, Founder and CEO of BANKCODE, will share her discovery and how you can learn and apply this approach to your business and increase your sales teams ability to dramatically increase close rates and ultimately revenue.   This approach is focused on changing the approach of traditional sales to something that aligns with our current business climate; the goal is to increase the depth of our communications and relationships which ultimately build a stronger and more sustainable client base. 

Event Details

Wednesday, November 8th

9:00 AM - 12:00 PM

Millennium Hotel - Minneapolis, MN

VIP Ticket $129.00

                      • 7:30 - 8:30am: VIP Breakfast & Main Session to follow 
                          • Included in Ticket:
                            • Priority Reserved Seating in the Main Session
                            • VIP only meet & greet breakfast with Cheri Tree
                            • Personalized/autographed copy of 'Why They Buy' book, by Cheri Tree ($30 value)

General Admission Ticket $79.00

                      • 9:00am -12 noon: Main Session 
Enter your information below to be directed to our Eventbrite site to purchase your VIP or GA ticket for the LIVE event with Cheri Tree.
Interesting Image
Cheri Tree is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally and been featured in numerous international publications, sharing the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley and is considered the number one personality-based sales trainer in the world thanks to her game-changing personality-based sales system B.A.N.K.
Millennium Hotel & Resorts

Rooms being held until October 16th at a discounted rate.  You can reach out to Millennium Hotel & Resorts directly and mention you are with Keystone Strategy Group.  You can also utilize the link below to reserve your room.


Location: 1312 Nicollet Mall, Minneapolis, MN 55403

Reservation Line: 866-866-8086 

Hotel Reservation Link (Click Here)

Group Code: 1711KEYSTO

Interesting Image